When you are strolling down the grocery store Cheaper grocery options aisle, the choices can be overwhelming. On one hand, you see well-known brands, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but less familiar. Opting for store brands can be a smart way to save money without sacrificing value.

Private label products are manufactured by third-party companies, but sold under the retailer’s name. Often, these products are almost identical to name-brand versions. The main difference? Private label options don’t come with the high costs of advertising that national brands build into their pricing.

Many people think that cheaper products are lower quality, but blind taste tests have shown that shoppers often can’t tell the difference store brands and name brands. Especially when it comes to basic pantry staples like salt, the quality is virtually the same.

In the case of medicines, the core ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or generic pills, you’re receiving a similar product at a lower price.

In other categories like paper goods, you might feel a bit risky to switch to generics, but it’s often worth it. In case a product doesn’t meet your standards, the money saved can add up over time. Many stores even offer money-back guarantees on their private-label items, eliminating the risk to try.

The key is that you can start small. Try switching a few items initially—such as baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to store brands, you can make a big difference in your household budget without feeling like you’re sacrificing quality.